The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Agency Rankings
FCB / New York
Client
Title
Category
Award
Points
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA
Category: Innovation / New Ideas in Experiential & Immersive
Points: 3.00
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA
Category: Full Length Video / Single
Points: 3.00
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA
Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 3.00
Spreadbeats
Agency: FCB / New York
Client: Spotify
Category: Innovation / Use of Media in Branded Entertainment
Points: 3.00
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA
Category: Data Visualization / Static or Dynamic
Points: 3.00
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA
Category: Responsive Environments
Points: 3.00
Call of the Mustaches
Agency: FCB / New York + Pringles | Kellanova
Client: Pringles
Category: Use of Humor
Points: 3.00
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA
Category: Craft / Art Direction
Points: 3.00
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA
Category: Innovation / New Ideas in Interactive, Online, & Mobile
Points: 3.00
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA
Category: Innovation / Execution in Interactive, Online, & Mobile
Points: 3.00
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA
Category: Innovation / New Ideas in IP & Product Design
Points: 3.00
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA
Category: Innovation / Execution in IP & Product Design
Points: 3.00
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA
Category: Use of Technology / AI
Points: 3.00
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra + The Mill / New York
Client: AB InBev / Michelob ULTRA
Category: Innovation in Music & Sound Craft
Points: 3.00
Client:
AB InBev / Michelob ULTRA
Title:
Lap of Legends
Category:
Innovation / New Ideas in Experiential & Immersive
Award:
2025 Experiential & Immersive Merit Award
Points:
3.00
Client:
Spotify
Title:
Spreadbeats
Category:
Long Form Video / Single
Award:
2025 Branded Entertainment Merit Award
Points:
3.00
Client:
AB InBev / Michelob ULTRA
Title:
Lap of Legends
Category:
Full Length Video / Single
Award:
2025 Branded Entertainment Merit Award
Points:
3.00
Client:
Spotify
Title:
Spreadbeats
Category:
Music Videos
Award:
2025 Branded Entertainment Merit Award
Points:
3.00
Client:
AB InBev / Michelob ULTRA
Title:
Lap of Legends
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2025 Branded Entertainment Merit Award
Points:
3.00
Client:
Spotify
Title:
Spreadbeats
Category:
Craft / Use of Technology
Award:
2025 Branded Entertainment Merit Award
Points:
3.00
Client:
Spotify
Title:
Spreadbeats
Category:
Innovation / Use of Media in Branded Entertainment
Award:
2025 Branded Entertainment Merit Award
Points:
3.00
Client:
Spotify
Title:
Spreadbeats
Category:
Creative Use of Data
Award:
2025 Creative Use of Technology Merit Award
Points:
3.00
Client:
Spotify
Title:
Spreadbeats
Category:
Use of Technology
Award:
2025 Creative Use of Data Merit Award
Points:
3.00
Client:
AB InBev / Michelob ULTRA
Title:
Lap of Legends
Category:
Data Visualization / Static or Dynamic
Award:
2025 Design Merit Award
Points:
3.00
Client:
Spotify
Title:
Spreadbeats
Category:
Targeted Video / Online
Award:
2025 Direct Marketing Merit Award
Points:
3.00
Client:
AB InBev / Michelob ULTRA
Title:
Lap of Legends
Category:
Responsive Environments
Award:
2025 Experiential & Immersive Merit Award
Points:
3.00
Client:
Spotify
Title:
Spreadbeats
Category:
Craft / Use of Music
Award:
2025 Radio & Audio-First Merit Award
Points:
3.00
Client:
Pringles
Title:
Call of the Mustaches
Category:
Use of Humor
Award:
2025 Integrated / Omnichannel Merit Award
Points:
3.00
Client:
AB InBev / Michelob ULTRA
Title:
Lap of Legends
Category:
Craft / Art Direction
Award:
2025 Interactive, Online & Mobile Merit Award
Points:
3.00
Client:
AB InBev / Michelob ULTRA
Title:
Lap of Legends
Category:
Innovation / New Ideas in Interactive, Online, & Mobile
Award:
2025 Interactive, Online & Mobile Merit Award
Points:
3.00
Client:
AB InBev / Michelob ULTRA
Title:
Lap of Legends
Category:
Innovation / Execution in Interactive, Online, & Mobile
Award:
2025 Interactive, Online & Mobile Merit Award
Points:
3.00
Client:
AB InBev / Michelob ULTRA
Title:
Lap of Legends
Category:
Innovation / New Ideas in IP & Product Design
Award:
2025 IP & Product Design Merit Award
Points:
3.00
Client:
AB InBev / Michelob ULTRA
Title:
Lap of Legends
Category:
Innovation / Execution in IP & Product Design
Award:
2025 IP & Product Design Merit Award
Points:
3.00
Client:
Spotify
Title:
Spreadbeats
Category:
Visual Effects / Single
Award:
2025 Moving Image Craft & Production Merit Award
Points:
3.00
Client:
AB InBev / Michelob ULTRA
Title:
Lap of Legends
Category:
Use of Technology / AI
Award:
2025 Moving Image Craft & Production Merit Award
Points:
3.00
Client:
AB InBev / Michelob ULTRA
Title:
Lap of Legends
Category:
Innovation in Music & Sound Craft
Award:
2025 Music & Sound Craft Merit Award
Points:
3.00